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Basis Integrates Protected by Mediaocean to Deliver AI-Driven, Real-Time Media Quality & Performance Signals into Campaign Activation
Basis and Mediaocean today announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.
This operational integration delivers on brand safety, transparency, and outcome-driven verification across open web and CTV.
Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Yesterday, Protected Media was accredited for OTT by the Media Rating Council; today, the global provider of advanced cybersecurity ad fraud solutions announces the launch of ProtectedTV, a new technology suite designed and built to curb ad fraud across the connected TV (OTT/CTV) digital advertising ecosystem.
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces.